About me
I specialize in crafting unique websites and apps that authentically represent brands and engage users with a strong emphasis on usability.
My passion lies in the creation of captivating experiences that seamlessly blend behavioral science, psychology, and user interface design.
With over 5 years in the field, I've led or contributed to over 30 projects, spanning websites and mobile apps, earning recognition for developing products that are not only beautiful, but also intuitive and useful.
Experience
Senior UI & UX Designer @ Asymmetrique (Mumbai)
Dec 2020 - Present
Took ownership of the entire design process, from initial sketches and low-fidelity wireframes to the final release, showcasing my end-to-end design capabilities and attention to detail.
Successfully delivered 25 website projects within a span of 2 years.
Achieved a total of 4 awards within the agency for my contributions to these projects, highlighting my dedication to delivering high-quality design solutions.
Created and implemented design systems to establish consistent visual aesthetics and design patterns across multiple platforms and products, decreasing development time by 50%.
UI & UX Designer @ Ezhire (Dubai)
Jan 2019 - Jan 2020
Recruited to design website for mobile, desktop and apps for iOS and Android.
Handled designs through various phases, from wireframe inception through pre-release & post-release mockups, while adhering to brand guidelines.
Outlined personas, user journeys, information architecture, business & technical limitations for various design solutions.
Conveyed design value, processes, theories & metrics with fellow designers, marketing, product managers, developers, & CEO.
Decreased bounce rate (-29%) with mobile website.
Increased service reach and grew website visitors by 187% (30,000 visits per month).
Increased page view by 46%.
Freelance UI & UX Designer
Jul 2018 - Present
Collaborated with leading brands like Future Generali, SoFi Bank, and Pearl Academy to conduct UX research, ideate innovative design concepts, and develop essential design assets, including wireframes, prototypes, design systems, mockups, and user testing.
Led the prototyping and user interaction design efforts for Future Generali by crafting 7 distinct insurance product user journeys.
Elevating the user experience and engagement, I created animations and implemented interaction design for 20 unique emailers for Sofi Bank, contributing to a more immersive and interactive communication approach.
Education
Bachelor's Degree in Computer Science @ University of Mumbai
Feb 2017 - Feb 2019
Skills
User Interface (UI)
User Experience (UX)
Wireframing
Design System
Interactive Prototyping
Animation
Video Mockups
Web Development
Softwares
Figma
Sketch
Xcode
Web Flow
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Framer
Awards
Employee of the year
Delivery excellence
Best employee of the quarter
Designer of the year
