Tools
Figma — Design & Prototype
Adobe Photoshop — Device Mockups
Adobe Illustrator — Icons
Problem
Supple Tek's old website was outdated and difficult to use. It was not mobile-friendly, and it did not effectively showcase the company's products and services
Solution
We worked with Supple Tek to design and develop a new brand website that is modern, user-friendly, and mobile-friendly. The new website features a clean and modern design that is easy to navigate. It also includes a variety of new features, such as a product locator, a blog, and a customer testimonials section.
The Wireframe
The wireframe for Supple Tek's brand website redesign was created through a systematic design process that involved several key steps. It began with gathering requirements and goals from Supple Tek, along with conducting user research to understand the target audience's needs and preferences.
Once the requirements and user insights were gathered, the design team focused on organizing the website's content and defining its information architecture. This helped create a logical and intuitive structure for the wireframe. Sketches and conceptualizations were then created to visualize the layout and placement of key elements on the website pages. These initial ideas were translated into digital wireframes using wireframing tools.
The wireframes were low-fidelity representations of the website's layout, emphasizing the placement of essential elements such as headers, navigation menus, content sections, and interactive features. The design team collaborated with Supple Tek, collecting feedback and iterating on the wireframes to improve usability and address any concerns.
Usability testing with representative users was conducted to gather feedback and validate the effectiveness of the wireframes. The insights from user testing further refined the wireframes, ensuring they met user expectations and needs.
The Design
As a design team, we collaborated closely with Supple Tek to create an exceptional brand website that truly reflects their identity and enhances the user experience. Our process involved iterative steps and attention to detail to ensure the design accurately captured Supple Tek's vision.
We began by immersing ourselves in Supple Tek's brand identity, understanding their values, and studying their visual preferences. Through discussions and exploration, we created moodboards that helped us establish a cohesive aesthetic direction for the website design, considering elements such as color palettes, typography, and imagery styles that aligned with their position as a leading Basmati Rice exporter.
Using Figma, I transformed the wireframes into high-fidelity designs that captured the essence of Supple Tek's brand. Applying the chosen visual elements, carefully selecting colors, typography, imagery, and iconography to create visually appealing layouts and interfaces. The designs were then shared with Supple Tek for their feedback, enabling us to iterate and refine the designs until they truly represented their brand identity and met their expectations.
I also focused on creating a responsive design that provided an optimal user experience across various devices and screen sizes. By adapting layouts and elements, I ensured that the website would be accessible and usable on desktops, tablets, and mobile devices.
To further engage users, we strategically incorporated interactive elements such as sliders, image galleries, animations, and micro-interactions. These elements added depth and interactivity, creating an immersive experience for visitors.
Throughout the design process, our collaboration with Supple Tek was crucial. We valued their input and sought their approval at key stages, ensuring that the final design reflected their brand identity and objectives.
By combining Supple Tek's brand identity with user-centered design principles, we aimed to create a website that not only showcased their excellence in Basmati Rice but also provided an engaging, visually appealing, and user-friendly experience for their audience.
The Results
The Supple Tek brand website redesign successfully transformed their online presence, offering an immersive user experience that highlights their expertise in Indian Basmati Rice. Through intuitive navigation, captivating visuals, and informative content, the website showcases Supple Tek's commitment to quality, sustainability, and global excellence. By addressing user needs and incorporating the latest design practices, Supple Tek created a platform that engages visitors, fosters brand loyalty, and positions them as leaders in the Basmati Rice industry.
