Tools
Sketch — Design & Prototype
Adobe Photoshop — Device Mockups
Adobe Illustrator — Icons
Problem
Ecovinal's brand website was outdated and did not reflect the company's commitment to quality and innovation.
Solution
Ecovinal partnered with our agency to create a new website that would be more visually appealing, user-friendly, and informative. The new website features a modern design with clean lines and bright colors. The navigation is easy to use and the content is well-organized.
The Wireframe
We worked on organizing the content and creating a clear information architecture that would guide users through the website seamlessly. Collaborating closely with Ecovinal, we developed wireframes that outlined the layout, structure, and placement of key elements on each page. This stage ensured a solid foundation for the design process.
The Design
Defining the Design Direction
Based on our research, we developed a design direction that focused on conveying Ecovinal's commitment to sustainability, using earthy and organic visual elements. We aimed to create a clean and modern aesthetic with intuitive navigation to enhance the user experience.
Visual Design
Drawing inspiration from Ecovinal's sustainable practices, we incorporated a color palette consisting of natural tones and green hues. We utilized high-quality imagery of fresh produce and eco-friendly packaging to showcase the company's products. Typography choices were made to reflect a modern yet approachable brand image.
Responsive Design and Interactions
Given the prevalence of mobile devices, we focused on creating a responsive design that would provide a seamless user experience across various screen sizes. We also incorporated subtle animations and interactions to add depth and engagement to the website.
The Results
The website has helped to increase brand awareness, drive traffic, and improve customer satisfaction.
Here are some specific ways how the new Ecovinal website has improved the user experience:
The homepage is now more visually appealing and engaging. The use of bright colors and large images makes the homepage more inviting and easy to scan.
The navigation is now easier to use. The main menu is now located at the top of the page, making it easy to access all of the important pages on the website.
The content is now well-organized. The blog posts are now grouped by category, making it easy to find the information you are looking for.
The website is now more responsive. The website now looks great on all devices, from desktop computers to smartphones.
Overall, the new Ecovinal website is a huge improvement over the old website. It is more visually appealing, user-friendly, and informative.
