Tools
Figma — Design, Animation & Prototype
Adobe Photoshop — Device Mockups
Adobe Illustrator — Icons
Problem
The challenge was to achieve a premium and exotic look and feel of the website and at the same time promising effective products over a dreamy exotic world
Premium look, feel and experience of the website to enable us :
Communicate brand story
Communicate the ingredient story
Convey In Depth information about product
Information Sharing that is pertaining to the category and is beneficial
Solution
Building a contemporary, aspirational, digital-first brand that resonates with young Indian women, and can support a diverse range of hair and skin care products.
Conveying the promise of bringing exotic natural, potent plant based ingredients from across the world as a premium personal care experience for urban Indian women.
The Wireframe
Before starting the wireframe design, a thorough understanding of Bajaj Natyv Soul's brand identity, target audience, and product offerings was essential. This included recognizing the brand's focus on promoting natural products.
The wireframe focused on creating an engaging layout. This included prominently featuring the brand's range of natural products made from exotic and mystical ingredients. A hero section with captivating visuals and a clear call-to-action was designed to draw users' attention and encourage exploration of the website.
We created an intuitive product categorization and navigation system, allowing users to easily browse through the different offerings. Each product was given its own page, highlighting detailed descriptions, packaging size, pricing, and key benefits to provide users with comprehensive information.
The wireframe included a dedicated contact page with clear contact information and options for customer support. This ensured that users could easily reach out to the brand for any inquiries or assistance they may require.
The Design
The Results
This has helped the brand to attract new customers and increase sales. The website is a valuable asset for the company and will continue to be a key part of their marketing strategy in the future.
Here are some of the key features of the UI design:
Clean and modern look: The website has a clean and modern look that is easy on the eyes. The use of white space and negative space helps to create a sense of openness and airiness.
Easy to navigate: The website is easy to navigate. The homepage features a clear and concise menu that allows users to quickly find the product they are looking for. Furthermore, these product pages are also well-structured.
Visually appealing: The website is visually appealing. The use of high-quality images and videos helps to create a positive and engaging experience for users.
