Tools
Sketch — Design & Prototype
Adobe Photoshop — Device Mockups
Adobe Illustrator — Icons
Problem
The challenge lies in the absence of a website for Patni Financial Advisors. The lack of an online presence hinders the company's ability to enhance the user experience, engage visitors, and drive conversions.
Solution
The goal is to create a captivating and informative landing page that effectively communicates the value of their services.
User Understanding: Gaining a deep understanding of the target audience, their financial goals, and pain points was crucial to create a landing page that resonated with their needs.
Clear Messaging: Developing concise yet compelling content that conveyed the unique value proposition of Patni Financial Advisors posed a challenge, as the financial industry can be complex and overwhelming for visitors.
Visual Hierarchy: Establishing an effective visual hierarchy to guide users' attention and prioritize key information, such as services offered and contact options, was essential for seamless navigation and engagement.
The Wireframe
Clear Information Architecture: A well-organized information architecture was developed, ensuring that the landing page had a logical structure and intuitive navigation. This helped visitors easily find the information they were seeking.
Compelling Visual Design: A visually appealing design was created, incorporating the firm's branding elements, high-quality imagery, and appropriate color schemes. This created a professional and trustworthy impression and enhanced the overall user experience.
Strong Call-to-Action: Strategic placement of prominent call-to-action (CTA) buttons and contact forms was implemented to encourage users to take the desired actions, such as scheduling consultations or requesting more information.
The Design
Improved User Engagement: The new landing page experienced increased user engagement, demonstrated by longer session durations, reduced bounce rates, and higher page interaction metrics.
Enhanced Conversion Rate: The optimized design, persuasive content, and clear CTAs resulted in a notable increase in conversions, leading to more inquiries and potential client acquisitions for Patni Financial Advisors.
Positive User Feedback: Users expressed positive feedback regarding the user-friendly design, intuitive navigation, and the clear communication of the firm's value proposition.
The Results
The creation of a user-centered UI landing page for Patni Financial Advisors successfully addressed the challenges and objectives of the project. By conducting user research, implementing a clear information architecture, employing compelling visual design, persuasive copywriting, and strong CTAs, the landing page achieved improved user engagement and increased conversions. This case study underscores the significance of user-centered design in creating impactful and conversion-driven landing pages for financial advisory firms like Patni Financial Advisors.
