Tools
Figma — Design, Animation & Prototype
Adobe Photoshop — Device Mockups & Gif optimisations
Veed & Ezgif — MP4 & Gifs
Adobe Illustrator — Icons & Illustrations
Problem
Design an emailer UI for existing Sofi Bank customers who have credit cards or loans with the company. The emailer should possess an aesthetically pleasing appearance that aligns with the brand identity and provide a user-friendly experience.
Solution
Efficiently communicate credit card and loan payment information to its customers while motivating them to make timely payments. The emailer should be visually appealing, on-brand, and user-friendly.
To ensure seamless integration of design files into email service provider platforms, it is recommended that file sizes not exceed 75kb. This will enable smooth uploading and downloading, ensuring optimal user experience and effective communication with the audience.
The Wireframe
The Design
The Results
In conclusion, various design strategies were employed to improve user engagement and encourage timely payments. These strategies include the use of animated GIFs to visually communicate the effects of an action, personalizing communication through including the user's name in emails, and incorporating nudging mechanisms such as alerts and payment statistics to prompt behavioral changes and empower users to make informed decisions. These strategies were effective in achieving the goal of promoting user engagement and timely payments.
